In the News
How one Philly-area Democrat is trying to break the political divide: Listening to Republicans, The Philadelphia Inquirer
September 27, 2021
She ended up losing to GOP State Rep. Chris Quinn by about 900 votes out of roughly 44,000 cast. Biden carried the district by about 6,300 votes, according to data compiled by EveryDistrict, a Democratic data and elections company working with Ciamacca.
Beyond ballot-counting, said Nicole Hobbs, EveryDistrict’s cofounder and executive director, the group’s analysis homed in on Pennsylvania districts where Biden won but so did incumbent Republicans down the ballot. EveryDistrict also tried to identify voters who might have either split their tickets like that or who voted in the presidential election but left their ballot blank in lower-profile races, Hobbs said.
Of course, ballots are secret, so the group doesn’t know who voted for whom, but it uses demographic information and other data to make an educated guess.
In Ciamacca’s district, EveryDistrict developed a list of about 1,300 voters possibly worth talking to. Most were college-educated Republicans.
By connecting with some of these voters now, more than a year before the general election, Ciamacca hopes to learn whether EveryDistrict’s modeling could help her prospective campaign.
EveryDistrict’s Nicole Hobbs Joins, That Trippi Show
February 12, 2021
Fans of the show will remember how long Joe and Alex have discussed the issues the Democratic Party has had with winning critical statewide elections. There’s no one better to talk about what we need to do to improve than Nicole Hobbs, co-founder of EveryDistrict.
Nicole talks about three key improvements EveryDistrict is trying to make at the grassroots level, and Joe apologizes for inventing the “sky-is-falling” fundraising email in the Dean campaign. Plus, some fairly dire projections for the future of Congress based on redistricting, population trends and more… and what we can all do about it.
November 18, 2020
With surprising candor, Nicole Hobbs, cofounder of EveryDistrict, a state legislative organizing, fundraising, and data analysis group, wrote in an election post-mortem: “It was a bloodbath.”
Again, as in every year I’ve covered these state races, people had a lot of complaints about too-conservative, status quo–protecting state Democratic parties and house and senate caucus organizations—and the mostly white staff and consultants they employ. But at least one outside group leader told me, “It’s easy to point to them, but they really never have the money to make a real difference.” That person also said the answer is investing in local day-to-day community relationships. It’s a chicken and egg problem; many outside groups fund independent operations because they don’t trust the caucuses or party structures to recruit and support a full roster of challengers—but then those institutions complain about money going to outside groups, and not to them.
EveryDistrict’s Nicole Hobbs agreed. “We have to continue to invest in Democratic institutions and year-round organizing,” she said, after the eight or so years, under Barack Obama, when Democrats lost 942 seats. “I hope this year’s disappointing results don’t scare people off.”
2020 Survival Guide, Gaslit Nation
September 10, 2020
In our 2020 Survival Guide Special, Andrea interviews organizers from two grassroots efforts fighting on the frontlines of building a more progressive union, state by state. First up, Nicole Hobbs, the Co-Founder and Executive Director at EveryDistrict, an essential organization that turns state governments blue, undoing years of Karl Rove’s disastrous work that created so many Republican-controlled state governments the GOP came dangerously close to being able to call a constitutional convention to edit our Constitution to read more like The Handmaid’s Tale. Nicole walks us through which key states can win Democratic majorities this year, pulling out Republican-driven fascism at the root. Supporting these state races drives voter turnout for the big up ballot races, according to Nicole. To help EveryDistrict’s key races this year in swing states, check out this thread from Andrea or the Gaslit Nation 2020 Survival Guide. Turn swing states blue by also turning their local governments blue — a win-win for our democracy.
EveryDistrict Executive Director Nicole Hobbs, Start Me Up
November 13, 2019
Nicole Hobbs is the co-founder and executive director of EveryDistrict, which was formed in 2017 to rebuild the Democratic Party from the states up. Just as public testimonies begin in the impeachment hearing, Nicole is here to let us know how we as voters can do more than just vote. She explained the ground game that flipped Virginia to blue, and why state races are so important. Lots of good and crucial information for citizens to get involved!
The Gold Standard of Voting, Gaslit Nation
September 25, 2019
Gaslit Nation interviews Nicole Hobbs of EveryDistrict Action Fund. Hobbs shares their report called Blue States: A Voting Rights Action Plan that provides a scorecard of states where there’s already political will to expand voting rights. So if you live in a progressive state, do not take that for granted: get to work ensuring that your state checks all the boxes of the gold standard. She explains what citizens in every state can do to fight for voting rights.
Nicole Hobbs of EveryDistrict — State leg seats matter!, Lush Left Media
September 23, 2019
Mary Angela speaks with Nicole Hobbs, founder and Executive Director of EveryDistrict. We talk about what inspired her to take this project on, the importance of state leg seats (state level matters!), how EveryDistrict is working with candidates on the state level, how they vet and endorse, and more! In this era of Trump, the local and state level matter more than ever and it’s vital to canvass and vote! Go to EveryDistrict — EveryDistrict.us.
Episode 276: EveryDistrict with Nicole Hobbs, Two Broads Talking Politics
August 28, 2019
Kelly speaks with Nicole Hobbs, the Executive Director of EveryDistrict. They discuss how EveryDistrict started, the “Legislative District Index” (LDI) score they assign to each of the 6,764 state legislative districts across the country, and how they use that data to determine competitive seats and legislatures to flip.
August 26, 2019
What do Democrats need to do to win more legislative power throughout the country? According to Nicole Hobbs, Executive Director of EveryDistrict, an organization dedicated to helping Democrats win more power at the state level, Democrats need to win more state legislative races to move the country in a more progressive direction; and they especially need to win states races in order to create fairer district electoral maps. In our conversation, Nicole Hobbs discusses why Democrats won some state legislative seats in 2018 and lost others; she also explains what we need to do to win key states in 2019 and 2020.
Netroots Nation, Ocean of Organizing
July 12, 2019
Recording from the Netroots Nation conference in Philadelphia, this episode highlights some vendors and causes while also sharing some tips from fellow organizers. EveryDistrict Co-Founders Nicole Hobbs and Drew Morrison join to discuss how you can use the EveryDistrict map to find competitive state legislative districts in your state and how you can get involved to fundraise for Democratic candidates running in those districts.
Netroots 2019: EveryDistrict, The Rick Smith Show
July 11, 2019
At Netroots 2019, EveryDistrict Political Director Drew Morrison joined The Rick Smith Show to talk about why state legislative races matter, how Democrats can win back the states in 2020, and what you can do to help candidates on the ballot this year.
July 4, 2019
Happy Fourth of July! In 1787, Benjamin Franklin famously declared “A republic – if you can keep it.” In these compiled interviews, experienced grassroots leaders tell us how we can keep our republic. Our first interview is with EveryDistrict, an organization dedicated to strengthening democracy on the all-important local level. We urge you to listen to this discussion with Nicole Hobbs and Drew Morrison, the co-founders of EveryDistrict, about what’s at stake and the path forward towards creating a more progressive union before it’s too late.
Republicans Dominate State Politics. But Democrats Made a Dent This Year., The New York Times
November 10, 2018
“Over the last decade, because there’s no policymaking in Washington, the state of policymaking in America has been set at the state level, and it’s been set by Republicans,” said Drew Morrison, the co-founder of EveryDistrict, a group helping Democratic candidates. “And it’s been set with a pretty aggressive conservative vision of what the world should be.”
Mr. Morrison called Democrats’ gains on Tuesday a “generally impressive haul.” But he said they came on ground the party shouldn’t have ceded in the first place. And Republicans have shrugged off the losses, pointing out that they still hold legislative majorities in all six battleground states Donald J. Trump flipped in 2016.
Scholars suggest that Democrats and their donors might have been slow to respond to these trends in state politics because they’re philosophically more inclined to focus on what the federal government can do — and to be suspicious of “state control.”
“That stems from how Democrats view how government should work,” said Mr. Morrison, the Democratic activist. “Government should work for the broadest group of people. And the best way to ensure that policy works for as many people as possible is to have it happen at the federal level.”
That attitude, he said, can also mean too much tunnel vision in Washington.
‘Bright Spots’: State-Level Results Give Dems Roadmap For 2020, Talking Points Memo
November 9, 2018
Nicole Hobbs, co-founder of EveryDistrict, which focuses on electing Democrats to state-level office, told TPM that there was “a bit of an underperformance” in state legislative races that they’re working to rectify.
So far, Hobbs said, the group has determined that there was a five-point swing for Democrats on the state level compared to a nine-point swing on the congressional level.
EveryDistrict is now poring through the results to map out exactly how Democrats performed where, and waiting for final financial reports to come in to look at the money race.
As EveryDistrict’s Hobbs put it, Tuesday was “a good night overall—a much better night for Democrats in state-level races than in previous years. But there’s definitely room for improvement.”
November 5, 2018
“The presidential race is already occupying a large portion of every conversation we have,” says Drew Morrison of EveryDistrict. “But our model makes fund-raising an organizing opportunity, and makes sure everybody’s engaged in their local community,” which may keep them from being totally distracted by the shiny lure of Democratic primaries, he said.
Gaslit Nation Featurette: EveryDistrict, Gaslit Nation
November 2, 2018
Led by Karl Rove, the far-right has been so effective at dominating at the state level that they’re scarily close to being able to call a constitutional convention and rewrite our constitution. EveryDistrict is in it for the long-haul to reverse this trend, and successes include the big blue sweep in Virginia in November 2017. We urge you to listen to this fascinating discussion with Nicole Hobbs and Drew Morrison, the co-founders of EveryDistrict, about what’s at stake and the path forward towards creating a more progressive union before it’s too late.
July 27, 2018
Nicole Hobbs and Drew Morrison join The Great Battlefield podcast to discuss their work as Co-founders of EveryDistrict – an organization focused on using better data and better fundraising strategies to help Democrats win back state legislatures.
Dems Flooding State-Level Races Aren’t Just Thinking About 2018, Talking Points Memo
March 23, 2018
In the surprising Virginia legislative elections last November, in which Democrats flipped 15 seats in the House of Delegates, it got even more local than that.
“Danica Roem ran on fixing Route 28!” said Nicole Hobbs, co-founder of Every District, a group focused on investing in Democrats at the state legislative level. “That resonates with voters.”
February 11, 2018
“Unfortunately, South Carolina has all the hallmarks of an effectively gerrymandered state,” said Nicole Hobbs, co-founder of EveryDistrict. “There are definitely more pickup opportunities in other places than in South Carolina.”
According to EveryDistrict’s data, only three Republican incumbents in the S.C. House are within a five-point margin of losing their seats: Rep. Samuel Rivers of Goose Creek, Rep. Kirkman Finlay of Columbia and Rep. Bill Crosby or North Charleston. State senators are not up for re-election in South Carolina until 2020.
With that being said, Hobbs argued the lesson from recent races around the country is that Democrats need to be focused on ensuring every race is contested so that they are in position to capitalize if an unprecedented sea change does take place.
The 2018 Democratic Wave Is About More Than Congress, Huffington Post
January 24, 2018
And Nicole Hobbs, co-founder of EveryDistrict, says her group’s plan nationally is to win by “effectively mobilizing the base and by competing in a broad swath of purple-to-red districts,” even those that have previously gone uncontested.